Examples of the Post’s new conversations experience.
Conversations onboarding
The Washington Post launched a new conversations experience. This upgrade created a more intentional space for users to comment and engage in meaningful discussions about stories.
Challenge
How might we highlight the newest and best parts of the conversations experience for users?
Team
Animator and Design Lead (Me, Holly Braford!)
Content Designer
Conversations Experience Designer
Engineer
Product Manager
Approach
We created an onboarding carousel to introduce users to new features and empower them to engage. I created clear visuals that reflected the new conversation experience.
Discovery
We showed users how to enter the experience.
Engagement
We highlighted the new prompt feature for users with this static image.
Summarize
We showed the new discovery carousel that has an ai summary of comments and shows comments with the most sentiment reactions.
Reactions
We highlighted our new word reactions.
Results
The onboarding carousel launched alongside the reimagined commenting experience. Early qualitative feedback indicated that users appreciated the clear design, though it is too early to measure long-term engagement metrics.
The final carousel in the mobile web conversations environment.