Niche products
Homebuyers Guide
I developed a comprehensive marketing strategy to support the launch of the new premium product. I collaborated with News, Technology and Sales to create a special paywall for the new standalone subscription. The marketing plan is focused on several smaller audiences and makes use of new tools. It includes a nurture series to turn subscribers of the guide into full Sacramento Bee subscribers.
Chef’s Kiss
I created an identity for a standalone product that took McClatchy’s recipe content to social and Flipboard. I also created templates for non-designers to use in Canva once I had moved on to the next project.
Acceso USA
McClatchy’s NEXT team will soon launch a new product – Acceso USA. The product is for Latinos in the United States. I created the logo and SWAG for the product.